Inspiration Truck Debut Wins Ex Award

Freightliner World Premiere Earns Renowned U.S. Award

The world premiere of the Freight­liner Inspi­ra­tion Truck at the Hoover Dam won many commu­ni­ca­tions and events awards over the past year. Most recently, the produc­tion was honored with the respected Ex Award for “Best Press Event” at the Expe­ri­en­tial Marketing Summit 2016 in Denver, Colo.

Cologne/New York/Denver - May 4, 2016 // The world premiere of the Freight­liner Inspi­ra­tion Truck at the Hoover Dam created a great deal of inter­na­tional buzz in May 2015 and won many commu­ni­ca­tions and events awards over the following year. Now, exactly 12 months later, the produc­tion was honored with the respected Ex Award for “Best Press Event” at the Expe­ri­en­tial Marketing Summit 2016 in Denver, Colo. The Ex Awards are consid­ered the “Golden Globes” of the U.S. event industry and are the only awards for commu­ni­ca­tions where the jury consists exclu­sively of brand marketers.

“We are very much honored to receive the Ex Award for the debut of the Inspi­ra­tion Truck,” said Andre Poehlker, CEO of OSK Marketing & Commu­ni­ca­tions Inc. “We are also beyond proud of the hard work and commit­ment from our client - as well as that of our team members - to stand by such a big idea and bring it to life. Being able to see the success of this campaign as far along as a year later is quite rewarding.” The Freight­liner World Premiere already won the FAMAB Gold Award, the Euro­pean Excel­lence Award, euBEA Bronze, two BEA Awards and a double BizBash Event Style Award.

In May 2015, OSK trans­formed the Hoover Dam into the largest driv­able stage ever, intro­ducing the first autonomously-driving truck with road approval for Freight­liner (a brand of Daimler AG). Over 200 media guests attended the spec­tacle and watched a series of gigantic images projected onto the entire dam surface, which measured 39,000 square meters or almost 420,000 square feet. The projec­tion, powered by 60 high-output projec­tors, produced a light output of 1.17 million lumens - the highest value ever measured at the time - and was awarded a “Guin­ness World Record” for the effort.

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