OSK Featured in Lighting & Sound America

Article details high-tech Mercedes-Benz IAA press conference

OSK was recently featured by the enter­tain­ment tech­nology industry publi­ca­tion Lighting & Sound America. OSK, in coop­er­a­tion with several partner agen­cies, put together a stun­ning one-of-a-kind press confer­ence for Mercedes-Benz at the Frank­furt Motor Show last year. Click on the article for an in-depth look into how this OSK-led project came to life.

OSK was recently featured by the enter­tain­ment tech­nology industry publi­ca­tion Lighting & Sound America. Leading several partner agen­cies, OSK put together a stun­ning one-of-a-kind press confer­ence for Mercedes-Benz at the Frank­furt Motor Show last year.

The center­piece of the press-confer­ence was a completely unique live 3-D perfor­mance which featured a combi­na­tion of several high-tech compo­nents inter­acting with each other. These compo­nents were video anima­tions on an over­size LED screen, performers gliding across the stage on hover­boards, large white orbs which floated in patterns over the stage and lasers that seemed to connect them all. This fluid and almost magical perfor­mance intro­duced the Concept IAA by Mercedes-Benz, a cutting-edge proto­type which dras­ti­cally adjusts its aero­dy­namic profile depending on its speed.

Click on the "down­load docu­ments" icon to the right for the orig­inal article, which gives an in-depth look into how this highly complex produc­tion came to life.

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