One-Two Win at BizBash Event Style Awards

OSK wins in two categories with Freightliner world premiere

Cologne/New York - November, 2015 // With the world premiere of the Freight­liner Inspi­ra­tion Truck, OSK won in not one but two cate­gories of the BizBash Event Style Awards. The spec­tac­ular produc­tion at the Hoover Dam was chosen by the jury of the...

Cologne/New York - November, 2015 // With the world premiere of the Freight­liner Inspi­ra­tion Truck, OSK won in not one but two cate­gories of the BizBash Event Style Awards. The spec­tac­ular produc­tion at the Hoover Dam was chosen by the jury of the renowned North-Amer­ican compe­ti­tion as “Best Product Launch” as well as “Best Use of Special Effects at an Event.” The jurors selected the best entries from a total of about 1,000 submis­sions in 30 cate­gories.

The pres­ti­gious prizes were awarded as a high­light of the profes­sional fair BizBash Live: The Expo in New York 2015, on the evening of October 27th. For the third consec­u­tive year, the editors of the event plan­ning trade magazine of the same name (BizBash) honored - in coop­er­a­tion with other influ­encers - outstanding projects which have a signif­i­cant influ­ence on inter­na­tional events and meeting indus­tries.

“We are over­joyed to win these awards, which demon­strate our ability to execute capti­vating produc­tions and compelling product launches,” said Andre Poehlker, CEO of OSK Marketing and Commu­ni­ca­tions.

With the spec­tac­ular presen­ta­tion of the first autonomously-driving truck to have public road autho­riza­tion, OSK trans­formed the Hoover Dam into the largest driv­able stage in the world in May of this year. Sixty high-output projec­tors created a gigantic projec­tion measuring 420,000 square feet on the 725 feet-high dam wall. With 1.17 million lumens, the projec­tion was awarded a GUIN­NESS WORLD RECORD™ for greatest light output in a projected image on the evening of the reveal.

The reveal concept involved a strong symbolic link between trucks and the Hoover Dam, seeing as trucks were instru­mental in building the dam. OSK devel­oped the entire show flow, the high­light of which was the truck’s dramatic drive onto the historic struc­ture from the moun­tains above. Presen­ta­tion content, speeches and most notably 3D digital anima­tions were all devel­oped in-house. The company’s exten­sive video produc­tion capa­bil­i­ties were show­cased, with all award-winning computer anima­tions being OSK designs.

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