OSKNY Wins Freightliner a World Record

Highest Light Output Projection Ever at Hoover Dam

OSK Marketing & Commu­ni­ca­tions (OSKNY) deliv­ered its most impres­sive and memo­rable product intro­duc­tion with the debut of Freight­liner’s Inspi­ra­tion Truck, a fully-autonomous driving tractor trailer and the first ever licensed to drive on public roads...

OSK Marketing & Commu­ni­ca­tions (OSKNY) deliv­ered its most impres­sive and memo­rable product intro­duc­tion with the debut of Freight­liner’s Inspi­ra­tion Truck, a fully-autonomous driving tractor-trailer and the first ever licensed to drive on public roads.

In what was one of the most unique and spec­tac­ular vehicle intro­duc­tions ever, OSKNY trans­formed the world-famous Hoover Dam into an unpar­al­leled premiere stage - a feat that has never been done before. The dam’s surface became a gargan­tuan projec­tion screen on which the entire presen­ta­tion was displayed, one full of compelling imagery and video telling the story of Freight­liner and its mile­stones. In doing so, OSKNY earned Freight­liner a new GUIN­NESS WORLD RECORD™ for Highest light output projec­tion ever.

Click the "Down­load docu­ments" link to the imme­diate right for the full press release and the "View slideshow" link for a gallery of images from the event. For a behind-the-scenes look at the event, click the "View video" link.

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