Hoover Dam Becomes Massive Premiere Stage

GUINNESS WORLD RECORD™ secured for Freightliner

OSKNY always thinks big - but for a vehicle as signif­i­cant as Freight­liner’s     Inspi­ra­tion Truck, a fully-autonomous driving tractor trailer and the first ever licensed to drive on public roads, a truly out-of-the-box product intro­duc­tion was called for. The iconic Hoover Dam seemed like a good fit…

OSKNY always thinks big - but for a vehicle as signif­i­cant as Freight­liner’s     Inspi­ra­tion Truck, a fully-autonomous driving tractor-trailer and the first ever licensed to drive on public roads, a truly out-of-the-box product intro­duc­tion was called for. The iconic Hoover Dam seemed like a good fit…

In what was one of the most unique and spec­tac­ular vehicle intro­duc­tions ever, OSKNY trans­formed the world-famous Hoover Dam into an unpar­al­leled premiere stage - a feat that has never been done before. The dam’s surface became a gargan­tuan projec­tion screen on which the entire OSK-produced presen­ta­tion was displayed, one full of compelling imagery and video telling the story of Freight­liner and its mile­stones. In doing so, OSKNY earned Freight­liner a new GUIN­NESS WORLD RECORD™ for Highest light output projec­tion ever.

With the real­iza­tion of this project, the dam became the largest projec­tion screen ever in North America with over 420,000 square feet of usable surface. This comes out to the size of almost nine foot­ball fields or on a more relat­able scale, 87 average-size IMAX screens. In other words, the guests in atten­dance were treated to a once-in-a-life­time expe­ri­ence - the moving images and compelling content was impres­sive on a normal scale, and at this size it seemed aston­ishing. The grand finale, with the Inspi­ra­tion Truck driving down the moun­tain illu­mi­nated by spot­lights, gave the audi­ence a moving, emotional conclu­sion that they will never forget.

For a gallery of photos from the event, click the "View slideshow" link to the right of this text. For a behind-the-scenes look at the event, click the "View video" link.

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