A Commanding Presence

Tetra Pak at Anuga

For world­wide pack­aging giant Tetra Pak, OSK devel­oped and imple­­mented all aspects of the company’s pres­ence at the Anuga FoodTec in Cologne in March 2012...

For world­wide pack­aging giant Tetra Pak, OSK devel­oped and imple­­mented all aspects of the company’s pres­ence at the Anuga FoodTec in Cologne in March 2012. The goal of this presen­­ta­­tion was to present the prod­ucts, services and inno­­va­­tions of the world market leader for pack­­aging systems along the value-creation chain in an inno­­va­­tive, infor­­ma­­tive and close-to-the-customer way.

The approx­i­mately 10,000 or so trade visi­­tors expe­ri­enced how the company presented itself in a serious, infor­­ma­­tive yet varied fashion at its nearly 54,000 square-foot booth. A boule­­vard formed the main axis, leading to the various zones and sectors. The central design element was the “sky” which arched across the entire booth like a vault, serving as an optical paren­thesis for the numerous topics. These included fully-func­­tioning produc­tion equip­­ment comprising six produc­­tion lines that made pack­­aging in real time all throughout the fair.

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