60 Years of the SL

a Hollywood Celebration

For the 60th anniver­sary of the first Mercedes-Benz SL-Class, OSK recre­ated the Holly­wood history of the car within a special exhi­bi­tion...

For the 60th anniver­sary of the first Mercedes-Benz SL-Class, OSK recre­ated the Holly­wood history of the car within a special exhi­bi­tion. At Warner Brothers Studios in Burbank, Cali­fornia, a series of rooms were set up to show­case each decade of the SL-Class. “SL at Holly­wood,” as it was called, high­lighted the pres­ence of the model in over 150 movies and TV programs throughout its 60-year history. Addi­tion­ally, a new SL commer­cial, planned for debut during the Oscar cere­mony broad­cast, was previewed by the press.

The two-day event, which hosted U.S. press and foreign jour­nal­ists on sepa­rate days, laid out a Mad Men feel for the 1960s while the area dedi­cated to the 1970s and '80s had a Studio 54 vibe. A more stream­lined back­drop focused on tech­no­log­ical inno­va­tion for the 2000s.

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