Launching the CLS AMG in Style

Emphasizing leisure and style in San Diego

For the CLS AMG launch, OSK conceived and executed a 48-hour presen­­ta­­tion format which under­s­cored upscale leisure and style. Press were invited to drive the CLS63 through the varied, exciting topog­­raphy of San Diego...

For the CLS AMG launch, OSK conceived and executed a 48-hour presen­­ta­­tion format which under­s­cored upscale leisure and style. Press were invited to drive the CLS63 AMG through the varied, exciting topog­­raphy of San Diego.

The evening program centered around the “AMG Private Lounge,” a 1940s styled hacienda deco­rated with personal pictures, memo­­ra­­bilia, etc. from AMG employees. By providing an inti­­mate atmo­­sphere and space, OSK was able to shift the focus from the CLS63 AMG to incor­po­rate the people behind AMG in a personal, distinc­­tive way.

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