Transforming a Racetrack

Reinventing Laguna Seca for the SLS-Class

At the Laguna Seca Raceway in Monterey, Cali­fornia, OSK not only produced a memo­rable drive event for Mercedes-Benz but put together some inno­va­tive meeting and exhi­bi­tion spaces in an area with limited space and resources...

At the Laguna Seca Raceway in Monterey, Cali­fornia, OSK not only produced a memo­rable drive event for Mercedes-Benz but put together some inno­va­tive meeting and exhi­bi­tion spaces in an area with limited space and resources. As thrilling as the race­track may be, consid­er­a­tion was not taken to include large meeting spaces or exhi­bi­tion areas as it was initially laid out and devel­oped in the 1950s. So OSK simply went ahead and created all of that from scratch - multiple tents for work­shops, hospi­tality and confer­ence areas, parti­tions were set up while parts of the raceway garage were turned into high-tech displays for compo­nents of AMG cars.

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