Redefining a Brand

a New Identity for LAPP

Wishing to rein­vent and re-launch their brand in the United States, leading cable supplier LAPP Group North America approached OSK to support their group-up efforts...

Wishing to rein­vent and re-launch their brand in the United States, leading cable supplier LAPP Group North America approached OSK to support their group-up efforts. Starting from scratch, OSK conducted a series of inten­sive work­shops, the purpose of which was to gather crit­ical brand infor­ma­tion from LAPP sales and marketing staff. OSK then reviewed the entire brand process and devel­oped multiple concepts, including an entire ground-up branding strategy.

Finally, OSK drew from its network of designers and creatives to produce a series of print and web adver­tise­ments for LAPP. These ads inte­grated the new branding strategy and formed eye-catching, compelling pieces that appeared in numerous outlets. Through inten­sive research, concep­tu­al­iza­tion and plan­ning, OSK refor­mu­lated the way LAPP is perceived within its markets.

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