OSK Creates Buzz for smart

Making a splash on land and water

In 2010, OSK drew from its adver­tising and branding exper­tise to create buzz for the debut of the smart fortwo elec­tric drive...

In 2010, OSK drew from its adver­tising and branding exper­tise to create buzz for the debut of the smart fortwo elec­tric drive. A New York City water taxi was wrapped with a special, eye-catching smart adver­tise­ment as part of the driving event. Jour­nal­ists were given a presen­ta­tion on board, after which they were able to drive the new elec­tric cars throughout the city.

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