Making an Impression

Marketing on a Grand Scale

Not only did OSK design and produce Mercedes-Benz’s New Year’s recep­tion program in 2011, but for the corre­sponding North Amer­ican Inter­na­tional Show (NAIAS) OSK wrapped the side of an entire building in an adver­tise­ment for the SLS-Class grand tourer...

Not only did OSK design and produce Mercedes-Benz’s New Year’s recep­tion program in 2011, but for the corre­sponding North Amer­ican Inter­na­tional Show (NAIAS) OSK wrapped the side of an entire building in an adver­tise­ment for the SLS-Class grand tourer. Measuring 200 feet tall, the banner covered the entire west side of the unused Hotel Pontchar­train, directly facing the entrance to the fair. This ad domi­nated the land­scape and made Mercedes-Benz the most visible brand during the week of the auto show.

Read more...
Print pagePrint page
Full sizeFull size
CloseClose
OSK Marketing & Communications Inc.
CloseClose