“Chic Cargo” in Chicago

Sprinter media program

In 2012, the OSK NY team produced its first-ever press event for Sprinter, show­casing the versa­tility of the brand with a fresh approach to the typical media program...

In 2012, the OSK NY team produced its first-ever press event for Sprinter, show­casing the versa­tility of the brand with a fresh approach to the typical media program.
The event, dubbed “Chic Cargo” in Chicago, took place from Sept. 12 - 14 in coop­er­a­tion with more than 17 various Sprinter upfitter compa­nies from across the United States. The invited guests repre­sented a mix of trade, trucking, auto­mo­bile and lifestyle media and all were able to drive Sprinters through the city while visiting relay stations where different upfitted Sprinters were show­cased.

A demon­stra­tion area was also set up at Chicago’s Soldier field, where the jour­nal­ists could sample different func­tions of all the various modi­fied Sprinters and even get a ride in an outrigger-fitted Sprinter to demon­strate the van’s elec­tronic handling aids. Following the expo the group boarded a private yacht for a cruise and Wolf­gang Puck-catered dinner on Chicago’s Burnham Harbor.

Post-event feed­back from both clients and guests has been both enthu­si­astic and effu­sive. With its first successful Sprinter event under its belt, it’s safe to say OSK NY has proven just as adroit and adapt­able as the brand itself.

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