An Emphasis on Design

CLS in Napa Valley

In 2011, OSK devel­oped and carried out a program with Mercedes-Benz creative director Hubert Lee (designer of the second-gener­a­tion CLS-Class four-door coupe)...

In 2011, OSK devel­oped and carried out a program with Mercedes-Benz creative director Hubert Lee (designer of the second-gener­a­tion CLS-Class four-door coupe). To promote the redesigned CLS-Class, jour­nal­ists were invited to the vine­yards of Napa Valley where themes of old-world elegance and green initia­tives were empha­sized.

As part of an inter­ac­tive and creative presen­ta­tion, jour­nal­ists were given the oppor­tu­nity to take part in a live demon­stra­tion of car design led my Mr. Lee. One partic­ular section of the evening - where Mr. Lee sketched several designs while explaining his actions and inspi­ra­tion - proved to be popular and gained signif­i­cant coverage.

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