Winter in Wyoming

a 4MATIC Affair

To show­case Mercedes-Benz’s all-wheel drive (4MATIC) vehi­cles, OSK planned and executed and managed - from top to bottom - a winter drive event for the motoring press...

To show­case Mercedes-Benz’s all-wheel drive (4MATIC) vehi­cles, OSK planned and executed and managed - from top to bottom - a winter drive event for the motoring press. Even concepts were drawn up at OSK’s New York City office so that work could commence in Jackson, Wyoming on an ice track to demon­strate the cars’ supe­rior handing capa­bility. OSK also designed and built a small enclosed lounge at the track for guests to warm up and take refresh­ments in.

Flights, accom­mo­da­tions and logis­tics were all managed by OSK while special catering was arranged (a distinc­tive ice bar was one of the high­lights of the off-track activ­i­ties). Despite extreme winter condi­tions, the event was a success and jour­nal­ists were able to take away another unique expe­ri­ence above and beyond the offer­ings of an ordi­nary drive event.

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