Fashion Night In during NY Fashion Week

Promoting a brand from a different angle

OSK came up with an inno­va­tive concept to engage the media for Mercedes-Benz during New York City’s February 2012 fashion week....

OSK came up with an inno­va­tive concept to engage the media for Mercedes-Benz during New York City’s February 2012 fashion week. Held at the Lincoln Center and co-hosted by Naeem Khan, designer and CEO for Naeem Khan and Erica Domesek of P. S. - I made this…, fashion jour­nal­ists and well-known blog­gers were treated to cock­tails and snacks while they created neck­laces, belts, bracelets and small purses from luxury leather and other mate­rials found in Mercedes-Benz vehi­cles. Paral­lels were drawn between the design of apparel and acces­sories for fashion shows and Mercedes-Benz cars, resulting in substan­tial unique and posi­tive media coverage for the brand.

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