125 Years of the Automobile

A Panoramic Presentation

OSK went all-out for Mercedes-Benz during the 2011 North Amer­ican Inter­na­tional Auto Show (NAIAS) in Detroit, Michigan...

OSK went all-out for Mercedes-Benz during the 2011 North Amer­ican Inter­na­tional Auto Show (NAIAS) in Detroit, Michigan. To cele­brate 125 years of the auto­mo­bile (and, of course, Mercedes-Benz) OSK converted a large room within the Westin Book Cadillac hotel into a perfor­mance venue with a 280-degree LED video instal­la­tion. The night before the opening of NAIAS, 300 jour­nal­ists were treated to a New Year’s recep­tion with live perfor­mances by Grammy winner Colbie Caillat, along with the most exten­sive video produc­tion OSK has ever created - one that depicted 10 impas­sioned Mercedes-Benz drivers across the world and which evoked strong posi­tive feel­ings from the audi­ence.

Shown on the enor­mous wraparound screen, the film “Road Trip” showed ten Mercedes drivers from seven coun­tries, including point-of-view footage of cars being driven. Produc­­tion of the film involved three camera teams in seven coun­tries who fitted the rear seats of the vehi­cles with three cameras each, equipped with 14-millimeter wide-angle lenses. The resulting indi­vidual shots (from three sepa­rate angles) were merged into a panoramic view by means of special algo­­rithms. Subse­quently, the OSK special­ists merged the indi­vidual scenes in the agency’s own cutting room, adding the back­­­ground music.

Read more...
View videoView video
Print pagePrint page
Full sizeFull size
CloseClose
OSK Marketing & Communications Inc.
CloseClose