Mercedes-Benz at CES 2012

More than just a Keynote Speech

For January of 2012, OSK designed and devel­oped a program for Mercedes-Benz at the Inter­na­tional CES (Consumer Elec­tronics Show) which included a keynote address by Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz.

For January of 2012, OSK designed and devel­oped a program for Mercedes-Benz at the Inter­na­tional CES (Consumer Elec­tronics Show) which included a keynote address by Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz.

A unique program in that the keynote speaker was a CEO from the auto­mo­tive industry, it brought atten­tion to the fact that the auto industry is now inter­twined with the field of Infor­ma­tion Tech­nology. All aspects of the presen­ta­tion were handled by OSK, including concept devel­op­ment, booth and stage design, all displays, video/visual produc­tion and speech­writing.

Mercedes-Benz show­cased several new prod­ucts and tech­nolo­gies at this event, including mbrace2 - an in-car telem­atics system that provides traffic infor­ma­tion and more - along with the 2013 SL-Class road­ster.

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