TrueCar goes racing with OSK

Supporting a Race Team from the Ground Up

Working with a company never before involved in racing, OSK NY devel­oped a program that would support six teams and drivers (in six different series)...

Working with a company never before involved in racing, OSK NY devel­oped a program that would support six teams and drivers (in six different series). OSK NY produced apparel - from race suits to team garb - while promo­tional and ad mate­rial such as hero cards and posters were designed. Photog­raphy and videog­raphy was handled by OSK as well as all logo and branding design. A fan/media website was created and main­tained, while races were staffed by public rela­tions special­ists respon­sible for culti­vating media rela­tion­ships and pitching stories.

OSK NY’s public rela­tions team took charge of full press kit devel­op­ment and distri­bu­tion, keeping an up-to-date racing media database and writing all press releases pertaining to the racing program. OSK NY’s team supported TrueCar in more than just a public rela­tions capacity: all booking and facil­i­tating track loca­tions for hospi­tality were handled as were nego­ti­ating/acti­vating spon­sor­ship enti­tle­ments, guest manage­ment and event trans­porta­tion.

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