Big, in the city.

Kobe Bryant and smart Team Up

Which car is cool enough and big enough for 6 foot 6 NBA giant Kobe Bryant?

Which car is cool enough and big enough for 6 foot 6 NBA giant Kobe Bryant?

The smart car, of course! Named as the smart brand ambas­sador for China, Kobe Bryant (and OSK) invited 20 jour­nal­ists from China, who were then treated to an exclu­sive press confer­ence and a series of events designed to kick off the smart China marketing campaign.

The events, held in Beverly Hills, Santa Barbara, and Santa Monica, helped rein­force smart’s core values of passion, agility, intel­li­gence, and creativity.

cit

“The fasci­nating story will reflect the soul of the “Big, in the city” brand campaign - the excite­ment in driving freely, the wisdom of trans­forming convo­lu­tion to simplicity, the joy in safe driving and the big envi­ron­mental bene­fits in a small car. “
 — China Auto News

cit

Read more...
Print pagePrint page
Full sizeFull size
CloseClose
OSK Marketing & Communications Inc.
CloseClose